Avery Brewing and FREESKIER Partner Up, Brew Pow Day IPA
(Boulder, CO) — Avery Brewing Company, a pioneering craft brewery and maker of Avery White Rascal Belgian-style White Ale and Out of Bounds Stout, today announces a formal partnership with FREESKIER Magazine for the 2016/2017 season. The two independently owned, Boulder-based companies will partner together for select special events, exclusive content and collaborate on a special release beer called Pow Day IPA – an 8.1% ABV coffee IPA. The partnership will help Avery Brewing Co reach FREESKIER’s large and influential following of skiers and winter enthusiasts across the country, and highlight Avery’s love for the Colorado mountains as well as increase its national presence of popular brands, including the release of Out of Bounds Stout in cans and the special release Pow Day IPA.
“FREESKIER has established themselves as a leader in skiing, and if there’s something we love more than beer, skiing is on top of the list. This is a great way for us to build the connection between our brand and the sport and do it in a big way with a partner we have a ton of respect for.” says Adam Avery, Founder and CEO of Avery Brewing Co.
To celebrate the partnership Avery Brewing and FREESKIER teamed up to create a limited release of a coffee IPA. “We pride ourselves on the genuine quality of our products and we respect that Avery mirrors that in the beer industry,” says FREESKIER Publisher Damian Quigley. “When we decided to create a beer, a partnership with our friends and neighbors at Avery made sense on many levels.”
Pow Day IPA is a big, citrusy IPA with a coffee forward aspect using cold brewed coffee blends from OZO Coffee Company in Boulder, CO. Pow Day IPA will be available in cans at select FREESKIER events and at Avery Brewing Co’s Tap Room while supplies last. The story of the beer’s creation will be featured online this winter.
The partnership will formally begin on September 8th with a kickoff party at Avery Brewing Co in Boulder, CO. The kickoff event will feature the tapping of the special release Pow Day IPA on draft and in 12oz cans. The brewery will be open to the public for celebration and live music including The Goonies, a Boulder-based 80’s rock cover band. FREESKIER will continue the launch of Pow Day IPA at select events through their Elevated Après Tour, starting in December. More information about the event series can be found freeskier.com/apres.
Pow Day IPA product specs are:
Hops: Simcoe, Chinook, Bravo
Malts: Two-row, Aromatic
Coffee: Organic Columbia Narino, Organic Honduras Las Capucas Omar Rodriguez
About Avery Brewing Company:
Avery Brewing Company is a family-owned craft brewery in Boulder, Colorado. Since 1993, Avery has pioneered innovative beers by blending the art and science of brewing with ingenuity, creativity, and boldness. Avery bottles and cans more than 40 beers a year including White Rascal Belgian-Style White Ale, The Maharaja Imperial IPA, and Tweak. Craft your journey at averybrewing.com.
FREESKIER was founded in 1997 by passionate skiers who wanted to help push skiing’s progression and serve as a relevant media source to share the sport’s story. Today, FREESKIER has become the largest independent ski-media company in the world, leading the industry in audience, engagement and content dissemination. FREESKIER is located in Boulder, CO.