1 Comment

  1. Paul
    January 15, 2019 @ 8:57 am

    Interesting. I’m not sure that I’ve ever heard of a band partnering with a beer company to this extent before (probably because I don’t get out much, these days…). For much smaller bands, not as prolific as Metallica, it could serve as an untapped way of getting additional publicity. ‘Up and coming local band partners with local craft brewer for one-of-a-kind promotion,’ kind of thing…

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