Arcade Brewery Announces Winner of Public Brew Label Design Contest
We’d like to give a warm welcome to our newest intern from Chicagoland, Victor. Victor shares news of one of his local breweries, Arcade Brewery in Chicago. If you are interested in an internship with The Full Pint, please follow this link. Cheers.
(Chicago, IL) – Arcade Brewery continues to involve craft beer lovers in aspects of bringing a beer to market usually reserved for craft beer insiders. With their quarterly Public Brew series, they poll the local community to come up with the beer name, label artwork and even get input on the flavor profile of the beer.
It all starts with Arcade releasing a description of the beer they will make and soliciting names for the beer on their Facebook page. Once the top entries are decided on, voting opens up and the winner is selected. For their latest release, the name ‘Dubbeltime’ submitted by Mason Lamb was selected from a creative list of finalists including such names as ‘Dubbel Dubble Belgian Trouble’ and ‘Cocoa Van Damme’.
Once the name is selected, the Arcade team opens a contest for designers to submit a label design. The winner is awarded a cash prize and has their work displayed on the bottle along with their name. Arcade also helps to promote all the artists that submit a design via Instagram or whichever medium they prefer.
For this series the winner of the label design contest was just announced as Stephen Merlo with his original design featuring a tandem bicycle.
The Dubbel Time Belgian Dubbel with Cocao Nibs is the first formal collaboration with Aracade’s ‘flat mates’, Ale Syndicate. The two breweries share space on West Diversey Parkway in Chicago. The arrangement provides a collaborative environment for two independent breweries, so joining forces on a great beer was just a matter of time.
The Belgian yeast used for Dubbel Time was harvested from an Ale Syndicate strain, and they are planning on adding around ten pounds of Cocoa Nibs during secondary fermentation to give it notes of chocolate. Look for it to hit shelves mid-March. If you’re in the Chicago-land area, you can find the retail locations it will be available on their website. Or for folks not in Chicago, West Lakeview Liquors and Beer Temple can ship to some locations.
If March seems like too long to wait, Aracade’s next release is the Final Level Extra Special Bitter Ale which will be available this week with the full launch happening next week. This marked the first time that Arcade stepped away from their house strain to use English style yeast. Final Level has notes of apricot up front, with a nice bitter backend.
