(PLACENTIA, CA) – The Bruery is releasing details surrounding its 2016 Society membership programs, and with that, details on next year’s beer releases and news on the company’s expansion initiatives.
The Bruery’s Society programs consist of three types of membership:
The Bruery Preservation Society® is a quarterly beer club. Each quarter, members receive a package of three different, limited release beers – typically a strong barrel-aged beer from The Bruery, a sour ale aged in oak barrels from Bruery Terreux™ and a limited release beer.
The Bruery Reserve Society® is a collection of the brewery’s most avid supporters. Each year, members are guaranteed access to a number of exclusive and limited release beers, members-only events and other member perks.
The Bruery Hoarders Society® is an exclusive, invite-only club of the most passionate fanatics of The Bruery.
Renewal / Upgrade Dates
Reserve Society and Hoarders Society members will have the opportunity to renew their memberships through TheBrueryStore.com from July 13th through August 30th. Following that period, Preservation Society members will have the opportunity to upgrade to the Reserve Society on a first-come, first-serve basis, from August 31st through September 11th. Public sale of Reserve Society memberships (if any space remains) will open on September 14th.
2016 Beer Releases and Benefits for Society Members
In addition to allocations of Mocha Wednesday™, Chronology: 6 and Bourbon Barrel-aged 8 Maids-a-Milking™, Society exclusive releases in 2016 are expected to include a number of fruited sours, lagers, a cocktail inspired beer, new installments in ongoing series and new variations on popular beers such as Black Tuesday®, White Chocolate™ and other big barrel-aged beers.
Society members enjoy varying degrees of access and discounts on exclusive and elusive beers, growler fills in the Tasting Room, special merchandise and merchandise discounts, shipping within California and invitations to special events, including Society Member Mondays, the Anniversary celebration and Black Tuesday. In 2016, exclusive events are also expected at Bruery Terreux.
A Year of Growth, Innovation and Exploration
If 2015 was a year of growth and building momentum, 2016 is shaping up to be a tour de force at The Bruery on multiple fronts.
Bruery Terreux – a new farmhouse-style brand from The Bruery that focuses exclusively on wild and sour beers – is now fully operational, having released Saison Rue®, Sour in the Rye®, Filmishmish®, Hottenroth®, Beret™, Flanders Giant™ and Sans Pagaie®, to name a few, since launching just two months ago. Located a few miles from The Bruery, Bruery Terreux has its own dedicated fermenters, barrel-aging space and bottling line. New beers and returning beers under the Bruery Terreux brand will continue to be released in 2016, with a number of them reserved for Society members. And, starting in 2016, visitors will have a whole new way to experience these beers as well. Scheduled to be completed by the end of 2015, Bruery Terreux will have its own Tasting Room –– offering a new home to appreciate the traditional, patient art of sour and wild beer.
The build out of Bruery Terreux has allowed The Bruery to continue its expansion and innovation at its original location. This includes the new state-of-the-art bottling line, centrifuge, fermenters, additional barrel-aging space and upgraded brewhouse. The Bruery recently welcomed its new Director of Brewing Operations, Jim Mellem, who brings over 20 years of brewing and leadership experience, including 14 years at Sierra Nevada and time at its Mills River brewery in North Carolina.
The Bruery will also ramp up its pilot brewing operations, with creations available exclusively in the Tasting Room until one is ready for primetime on the big brew system.
All told, The Bruery is experiencing calculated, steady growth in both quantity, and more importantly, quality from 2014 to 2015 and onto 2016 through the implementation of new, specialized production teams and state-of-the-art equipment.
About The Bruery
The Bruery is a boutique craft brewery located in Orange County, California that specializes in experimental and barrel-aged beers. Founded in 2008 by Patrick Rue, The Bruery produces over 50 different beers annually. This includes offerings from Bruery Terreux™, a new farmhouse-style brand from The Bruery that launched in April 2015 to focus exclusively on wild and sour beers. All told, nearly 20 beers from The Bruery and Bruery Terreux enjoy national distribution throughout a 26 state network of distributors. Other beer releases may be limited to Southern California, The Bruery’s Societies, or poured exclusively in the Tasting Room.
The Tasting Room is open seven days a week, offering approximately 20-40 beers on tap at any given time. Tours are held on the weekends.
The Bruery offers several tiers of Societies for the most passionate craft beer fans: The Preservation Society®, the Reserve Society® and the Hoarders Society®. Society members are guaranteed access to a variety of exclusive and elusive beers over the course of the year, as well as other benefits.