Oskar Blues Brewery Selects HDE as Agency of Record for Arizona Market Relaunch
Phoenix, AZ – As Arizona gears up for an abundance of beer-tastic events in celebration of Arizona Beer Week, Colorado based Oskar Blues Brewery is set to make an impact in Arizona with their hand-crafted beer and in-your-face persona. Oskar Blues was the first craft beer brewery in the U.S. to can their beer and they continue to be a leader in innovation and sustainability. It all started 10 years ago with a cutting edge, aggressive marketing strategy and Oskar Blues’ award winning Dale’s Pale Ale.
Since then, their popularity has surged as they’ve dominated the local, regional and national craft beer market. Now, they’ve got their sights set on Arizona and have selected Arizona’s leader in craft beer marketing—HDE Agency to spearhead the launch.
Landon Evans, creative director at HDE Agency said, “It’s a huge honor for HDE to have the opportunity to work with Oskar Blues. We’ve been hard at work putting together exciting and creative campaigns for the relaunch.”
“We’ve got an idea in the works that will pack a punch when we reintroduce the Oskar Blues brand to Arizona craft beer lovers leading up to Arizona Beer Week in February.”
HDE’s strong grassroots approach to brand development and marketing will be a great asset in reintroducing the Oskar Blues brand to the Arizona consumer. HDE plans to collaborate with local businesses, media and craft beer lovers to develop exciting and creative opportunities to enjoy the original canned craft beer while embracing the Oskar Blues culture of beer, bikes, food and music.
Arizona Beer Week, a state-wide celebration of craft beer kicks off on Saturday, February 16 with the Strong Beer Festival and continues throughout the week with beer events around the valley. Stay tuned to HDE Agency’s Facebook page facebook.com/HDEAgency and blog hdeagency.com/blog for more details about the Oskar Blues Arizona launch, beer dinners, product promotions and other news.
About Oskar Blues
Dale Katechis founded the quirky brewpub turned regional craft brewery inside his original restaurant and music venue in 1999. He saw regionally distributing Oskar Blues beer as a way to drive restaurant business during the sleepy winters of small town Lyons, Colo. During the process of researching packaging options, Dale chose to can his flagship Dale’s Pale Ale instead of following the industry standard of bottling. That unique choice has helped the company double its business every year for the last 8 years.