(Longmont, CO) – Continuing their tradition of packaging innovation Oskar Blues Brewery is adding four more pinnertrations to the existing PINNER Throwback IPA 12-packs. The new 16-can package will launch in the ColoRADo market just in time for the holiday season while national distribution will follow in early 2017.
Last year PINNER Throwback IPA was the #7 new brand launch in craft beer (according to Brewers Association) and quickly became Oskar Blues’ number two hit behind Dale’s Pale Ale. In February PINNER was added to the Oskar Blues CANundrum Mixed 12-Pack alongside Dale’s Pale Ale, Mama’s Little Yella Pils and Oskar Blues IPA.
PINNER is dry-hopped with several different heady hops, including a killer experimental variety, giving it a tropical, stoned fruit aroma with hints of pine and smooth malt in the flavor. The brewery expanded the strain by lighting up Passion Fruit PINNER for craft beer drinkers in the summer of 2016. The limited release sultry spinoff accentuated the passion fruit and citrus juice attributes of the original PINNER and cranks them up for the summer season. Look for Passion Fruit Pinner again May through August in 2017.
“Many things contribute to flavor in beer, and with Pinner it’s a focus on hops and malt–with a considerable nod to the hops,” said Oskar Blues ColoRADo head brewer Tim Matthews. “With the lower ABV, layers of flavor build on one another– with one sip citrus, the next sip pineapple, next sip papaya, next sip passion fruit, next sip toasted bread–and then on to the next pint.”
America’s first craft beer 16-pack is a great grab-n-go package and at 4.9 percent ABV and a dry-hopped 35 IBUs, its easy to throw ’em back.
Find #PinnerIPA and #SipSipGive at your favorite watering hole or a beer shop near you with www.oskarblues.com/beerfinder.
About Oskar Blues Brewery
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with their hand-canned, flagship brew Dale’s Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Longmont, Colorado and Brevard, North Carolina, and now Austin, Texas, while producing 192,000 barrels in 2015. The original canned craft brewery continues push innovation with creations like The Crowler, Hotbox Coffee Roasters, B. Stiff & Sons Old Fashioned Sodas, Oskar Blues Fooderies, and REEB Cycles. Oskar Blues beer is available in all 50 U.S. states, Washington, D.C., parts of Canada, Puerto Rico Sweden, Spain, Chile, the Netherlands, Belgium, the U.K., Ireland and Australia.
In 2013, Oskar Blues founded the CAN’d Aid Foundation, a 501(c)(3) nonprofit public charity that offers grassroots grants to those making a difference in the areas of community, the environment, music, and more. In 2015 alone, CAN’d Aid partnered with 52 organizations and provided nearly $400,000 in charitable contributions, bringing the total amount raised $1.9 million to date. CAN’d Aid’s “do-goodery” efforts include:
Towns – building strong communities
Tunes – for your eyeholes and earholes
Treads + Trails – get outside and get after it
Love Yur Mama – save the blue marble
To keep up with all things Oskar Blues, visit http://www.oskarblues.com.