Podcast 263 – Interview – Dustin Hinz CMO of Firestone Walker

This week we sit down with CMO of Firestone Walker, Dustin Hinz. We take a peek behind the curtain to see what goes into delivering new and old brands from concept to shelf. Items of discussion include:

·      The previous guard at Firestone Walker marketing team.

·      Coming in right before COVID.

·      The challenge of finding new drinkers outside of Firestone’s core audience.

·      High level portfolio strategy.

·      Being an outsider in the beer industry.

·      Inheriting the gift known as 805.

·      805 as a lifestyle brand.

·      Clear glass for Cerveza??

·      Brand extensions.

·      Is 805 a gateway beer?

·      Big surprises and surprising flops.

·      Adding non beer products.

And much more!

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Please check out these resources if you are a member of the craft beer industry and need help.

National Women’s Law Center – https://nwlc.org/

Department of Fair Employment and Housing – https://www.dfeh.ca.gov/

Project When – https://projectwhen.org/resources/how-to-report-workplace-harassment-incidents/