Skinny Dip Beer Reveals River Activism
New Belgium Brewing’s “Skinny Dip” Salutes Our Rivers
Fort Collins – June 11, 2008 – Skinny Dip, New Belgium Brewing’s summer seasonal, has become an anticipated low-cal brew that serves as a delicious reward after outdoor activities. But due to recent and current ad campaigns for the beer, the product has come to stand for more than warm weather recreation.
Recently, activists gathered to skinny dip in the White Salmon river to hold “SAVE OUR RIVERS” signs and celebrate the impending removal of the Condit Hydroelectric Dam. Advocates of the dam removal state that the restored watershed will create fertile salmon habitat, combating the collapsing salmon populations in the western United States.
New Belgium was there to shoot video and photos that serve as this season’s Skinny Dip ads. The “White Salmon River Dam” video was recently posted on www.newbelgium.com and ads can be viewed in publications such as ReadyMade, Mother Jones and Utne magazines this summer.
In terms of Skinny Dip the beer, at only 108 calories in each 12-ounce bottle, it is an alternative to traditional “light” beers, with a unique and satisfying flavor. Two years ago, New Belgium founder and tri-athlete Jeff Lebesch asked brewmaster Peter Bouckaert to formulate a beer that would quench his thirst after outdoor athletic endeavors – but have high-quality taste and body. Bouckaert responded with Skinny Dip, a beer made with a bright blend of kaffir lime and sterling hops.
Skinny Dip is available in New Belgium markets April through September.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and other Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
