Yuengling FLIGHT Gets a New Look Featuring the Yuengling Eagle

From the editor: Yuengling says this isn’t a rebrand, and they’re right. It’s a fix. When your own fans tell you they can’t find your beer on the shelf, you put the family eagle on the can and turn up the blue. FLIGHT ranking among the top 50 beer brands while only sold in 30 states is the number that should make the big light beer players nervous.

Refresh introduces Iconic Yuengling Eagle and makes brand stand out on shelf.

(POTTSVILLE, PA) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is unveiling a refreshed look for Yuengling FLIGHT, the brewery’s premium light beer.

FLIGHT was first released in February 2020, designed to elevate the drinking experience for consumers who want more from their light beer. Born from six generations of brewing expertise, FLIGHT was brewed to deliver exceptional taste, low carbs and calories to the beer category. With 2.6 grams of carbs, 95 calories, and 4.2% ABV, FLIGHT is a crisp, refreshing, easy-to-drink beer that complements Yuengling’s portfolio of brands and fits within the active lifestyles of today’s beer drinkers.

“The new packaging enhances the connection between FLIGHT and the trusted Yuengling brand, reinforcing the quality and consistency fans expect from the Oldest Brewery in America. With this refresh, we saw an opportunity to improve visibility and shelf presence for consumers throughout Yuengling’s footprint,” said Wendy Yuengling, Chief Administrative Officer and sixth-generation family member of D.G. Yuengling & Son, Inc. According to research & analytics firm Circana, Yuengling FLIGHT ranks among the top 50 beer brands in the U.S. despite being available in only 30 states, and is the #2 Super-Premium Light Beer in the Yuengling footprint.

Importantly, this is not a rebrand, but rather a strategic refresh that keeps FLIGHT recognizable to current fans while strengthening the brand’s presence within the Yuengling portfolio.

The refreshed design was developed with two primary goals in mind: creating a stronger connection to the Yuengling name and enhancing shelf presence in today’s competitive light beer category. Consumers that have discovered the brand shared that they had some difficulty identifying FLIGHT on store shelves, presenting an opportunity to improve visibility and make the brand easier to shop.

What’s New

The updated FLIGHT packaging includes:

• Stronger Yuengling branding reinforces trust, quality, and recognition.
• Richer blue packaging elements and consistent red accents across all packs to enhance shelf visibility.
• A clearer product descriptor, evolving from “Next Generation of Light Beer” to “Next Generation of Tasteful Light Beer” and lets consumers know they can enjoy great beer taste with low carbs and low calories.
• Replacement of the current wing imagery with Yuengling’s iconic eagle, creating a more direct connection to the brewery’s heritage and brand equity.

The refreshed design gives FLIGHT a cleaner, more distinctive look that is easy to recognize wherever consumers shop for beer. The updated packaging stays true to FLIGHT’s premium identity while creating a stronger connection to the Yuengling family of brands.

Rollout Timeline

Updated FLIGHT cans and cartons will begin transitioning in 2026, with most can formats moving to the new design before the end of the year. Select packaging elements, including bottle labels and certain other packaging elements, will transition in early 2027.

Yuengling is also expanding its investment in FLIGHT with new television spots rolling out this year and into 2027. The campaign, paired with the refreshed packaging, represents a continued commitment to building awareness and growing the FLIGHT brand.

About D.G. Yuengling & Son, Inc.

Founded in 1829, D.G. Yuengling & Son, Inc. is America’s Oldest Brewery, proudly family-owned and operated for six generations. With roots in Pottsville, Pennsylvania, Yuengling crafts an iconic lineup of beers, including Traditional Lager, Light Lager, FLIGHT, Black & Tan, Golden Pilsner, Premium, Premium Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, and Bongo Fizz.

Visitors can explore Yuengling’s rich history with a free tour of America’s Oldest Brewery and the Museum & Gift Shop in Pottsville, PA. In Tampa, FL, guests can enjoy year-round and seasonal offerings at the Yuengling Draft Haus & Kitchen, featuring beer-inspired cuisine, local events, tours, and exclusive merchandise.