Tröegs Independent Brewing Introduces Joyus, Latest Hop Cycle Seasonal IPA
(Hershey, PA) – Tröegs Independent Brewing announces the release of its new IPA for spring, Joyous. The beer joins the brewery’s popular Hop Cycle line-up of seasonally rotating IPAs.
The muse for Joyous is a fresh and bright yeast strain called Hothead Kveik. Its vibrant tropical profile harmonizes with a combination of aromatic Citra, Sabro and Azacca hops to evoke soft notes of tangelo, juicy papaya and subtle coconut.
Joyous is the first Hop Cycle beer to emerge from Tröegs’ Scratch Lab, a new 3-barrel BrauKon nano brewhouse designed to replicate the temperature controls, pressure and geometry of the 15-bbl Scratch system and 100-bbl production brewhouse.
“With the Scratch Lab, we can break up 15-barrel brews into nano batches,” says Brewing Manager Tim Mayhew. “That allows us to test things like dry-hop combinations and yeast strains side-by-side. We used to wait weeks between batches.”
And that was the case for the development of Joyous.
You could say that Joyous was reverse-engineered. It’s an IPA inspired not by hops, but by a yeast strain: Hothead Kveik. We love Hothead’s vibrant tropical profile, and we used a combination of Citra, Sabro and Azacca hops to harmonize with it.
We taste: tangelo, juicy papaya and subtle coconut.
Brewed with a mix of flaked oats and pilsner, pale, Munich, caramel and honey malts, Joyous clocks in at 6.5% ABV.
Joyous IPA is available on draft and in 12-ounce bottles and cans everywhere Tröegs beer is sold.
The label art was done by longtime Tröegs collaborator Lindsey Tweed. “I was inspired by the bright colors of the handprinted signs you see along the road in the tropics,” says Tweed. “The design of Joyous stands on its own, and it also sits really well alongside other Tröegs favorites like Perpetual and Haze Charmer.”
This bright and refreshing IPA is a sure sign that another joyous spring has sprung. It’s available from February through early April in 12-oz. bottles and cans, 1/2 kegs and 1/6 kegs wherever Troegs is sold.
Find it near you at troegs.com/brewfinder.