Tröegs Independent Brewing Announces the Release of Trail Day Dry-Hopped Pilsner
(Hershey, PA) – Tröegs Independent Brewing announces the release of Trail Day Dry-Hopped Pilsner as part of a continued partnership with The Nature Conservancy. This limited beer benefits Pennsylvania’s Kittatinny Ridge, an ecologically important 185-mile chain of forested mountains that runs through the brewery’s home state.
Trail Day begins with a backbone of German pilsner malt. Dry-hopping with Saaz hops lends mild citrus and earthy notes. As fermentation slows, the Tröegs brewing team reintroduces fresh lager yeast, which conditions the beer and delivers crisp, clean notes of biscuit, dried spice, and a hint of citrus.
A portion of proceeds from Trail Day sales will benefit the Tröegs Trail Day Fund to help protect 15,000 acres of the most critical, connected lands on and next to the ridge – from the Mason-Dixon Line into New York state through the Delaware Water Gap.
“We grew up in the shadow of the Kittatinny Ridge and it passes within 10 miles of the brewery,” says Tröegs co-founding brother Chris Trogner, “so we know this land well. And few things are more important to brewing beer than clean water. We’re proud to be working with The Nature Conservancy to help protect a place that does so much for Pennsylvania and beyond.”
The goal of the Trail Day Fund is to ensure that songbirds, hawks, eagles, bears and even plants can travel as they must, and that nature will continue to provide clean streams, rich forests, recreational trails, and biological diversity.
Trail Day is available in 16-oz. cans throughout Pennsylvania, Maryland, Delaware, New Jersey, and New York wherever Tröegs beer is sold.
To learn more about Trail Day and how Tröegs is helping to protect the Kittatinny Ridge, please visit troegs.com/trailday.
Trail Day represents just one part of the brewery’s over-arching sustainability goals. In ongoing efforts to decrease its environmental impact, Tröegs recently completed a series of upgrades – including installing more than 1,600 solar panels – that will make its brewery more energy efficient. Learn more about these efforts at the Tröegs blog.
For media inquiries, please email Jeff Herb, Tröegs Marketing Communications Coordinator.