Triathlon Sponsor Cape May Brewing Company Releases ‘Escape the Cape’ Pale Ale
(Cape May, NJ) – At 8:00 a.m. this Sunday, June 14, a record 1,700 athletes will leap 12-feet into the Delaware Bay from the Cape May-Lewes Ferry as part of Escape the Cape, a sprint and international triathlon named one of the nation’s top five “bucket list races” by Triathlon Business International. For the second year running, Cape May Brewing Company is a proud sponsor and, to commemorate the event, they’ll be releasing a Pale Ale brew called Escape the Cape, available in the CMBC tasting room beginning this Friday.
“This is a great partnership,” says event organizer Steve Del Monte of DelMo Sports, Inc. “The beer for the event – kind of like jumping from a ferry – is something you can’t get anywhere else. CMBC aspires to expose its brand to as many people as possible without losing touch with what makes them special, and DelMo Sports has the same goal. We may be in very different fields, but that’s where we connect; that’s at the center of it all.”
At the ferry immediately following the competition will be an open-to-the-public after-party featuring lawn games, barbeque and this limited-release beer.
“The primary goal was to make something refreshing for after a tough workout,” says CMBC’s Lead Brewer Brian Hink. “At the same time, we made sure it has an edge because, I mean, these people are jumping off of a ferry. They’re pretty badass.”
For more information on Cape May Brewery’s tours or badass beer tastings, visit capemaybrewery.com.
About Cape May Brewing Company:
Once upon a time, twenty-something Ryan Krill earned a six-figure salary working in finance and real estate development in Manhattan, while his college roommate, Chris Henke, designed satellites. During a summer weekend at the Jersey shore, they brewed a batch of beer with Ryan’s dad that wasn’t half bad. “Should we open a brewery?” Ryan asked, only half-serious. But, by the following year, the three guys had secured a space at Cape May Airport where they concocted a makeshift brew system and honed their beer-making skills. In 2011, they started with one client. Today, there are over 300 accounts in Jersey and Pennsylvania proudly serving the guys’ award-winning recipes. And CMBC’s fearless leaders have never looked back.
Photo courtesy UnTapped; pictured: Escape the Cape