SweetWater’s New Brew Is Sch’Wheat!
SweetWater Brewing Company Introduces New Year-Round Brew on Tuesday, June 1, 2010
Atlanta, GA – Joining the ranks of SweetWater’s award-winning full time brews is no joke, and SweetWater brewers have been working hard to find the perfect addition to the family. Enter: Sch’Wheat. The unfiltered American wheat ale launches in Atlanta on Tuesday, June 1 and will be available all year long.
Delicate rays of citrus hop overtones make Sch’Wheat easy to drink and exceptionally refreshing. The session ale is the perfect way to start the summer, and it doesn’t have to end! The good folks at Taco Mac are helping SweetWater celebrate the momentous occasion, by making Sch’Wheat the “Beer of the Month” at all Taco Mac locations for the month of June!
“Let’s just say, life is Sch’Wheat,” says SweetWater Founder and Big Kahuna Freddy Bensch. “This one is the perfect session ale and a great addition to round out our year round lip smackin’ brews. We know the folks in Atlanta and the rest of the South are going to dig this one. All the boys at the brewery have been enjoying the heck out of the R & D process!”
Don’t just take our word for it. Thousands of SweetWater fans at the 6th Annual SweetWater 420 Fest on April 17 and 18 loved Sch’Wheat so much that the festival completely sold out of the new brew! Lucky Atliens may be able to find Sch’Wheat six-packs creeping onto the shelves at local retailers now.
SweetWater lovers can rest assured that Sch’Wheat must be special in order to be added to the portfolio of year-round brews. The award-winning line-up includes SweetWater 420, SweetWater IPA, SweetWater Blue and Georgia Brown.
For more information about Sch’Wheat and SweetWater Brewing Company, please visit www.sweetwaterbrew.com.