Sierra Nevada Announces A Surprise Drop of Summerfest Lager
(Chico, CA) – Earlier this year, Sierra Nevada Brewing made the proverbial record scratch when they announced they were retiring Sierra Nevada Summerfest Lager, in favor of the new Summer Break Session Hazy IPA. While it was understandable that from a pure business standpoint, a hazy IPA product would outsell a classic lager, Summerfest has quite the cult following. Subscribers of Sierra Nevada’s email list were greated with this amazing news below:
Summerfest faithfuls, set your alarms.
A frosty pilsner can tame the most blazing days. And with spring now behind us, it’s time for a special, limited release of Summerfest! With few exceptions*, this is an online-only sale that starts Thursday, June 24, at 11:00 a.m. PT.
Summerfest (5% ABV) is a crisp lager inspired by Czech tradition, featuring delicate and complex malt flavor alongside spicy, floral hops. It pours a brilliant gold and finishes dry — sweet relief when it’s a scorcher outside.
$21.98 per 12-pack of 12-ounce cans, limit two (2) per person.
*Summerfest is only on shelves in our Torpedo Room, Mills River Gift Shop, Chico Gift Shop, and local Chico stores. Summerfest is available for shipping to AK, CA, KY, NC, ND, NE, NH, OH, VA & VT.