Schlafly Beer Doubles Down on Next Hop Allocation Series Beer

(ST. Louis, MO) – Schlafly Beer announces the release of Double IPA, the next in a series of hop-forward beers for 2017, known as the Hop Allocation Series. The largest, locally-owned brewery in St. Louis has introduced a new IPA every six weeks with the series. At 10.0% ABV and 80 IBUs, the Double IPA offers an amped-up version of Schlafly Beer’s finest IPA, made with twice the hops for a bolder bite. Formerly only a brewpub offering, this is the first time that the Double IPA will be available in bottles across Schlafly’s distribution.“The Hop Allocation series showcases the depth of flavors and distinct characteristics of different hops. Some of the beers in the line-up are an introduction to hoppy beers, but this one is for the true hop lover,” says Ambassador Brewer Stephen Hale.

Schlafly Beer’s IPA recipe features Chinook, Mosaic and Simcoe hops. The Double IPA amplifies the hops respective flavors from Chinook’s grapefruit, spice and piney notes; Mosiac’s earthy, floral and fruity flavors of blueberry, tangerine and rose blossom; and notes of passion fruit, pine and berry from the Simcoe hops. “From its IBUs to ABV, it gives you reason to embrace its strength,” says Hale. “The Double IPA has a full and bold hop flavor profile without busting your palate so it’s still enjoyable to drink.”

Schlafly Double IPA will be available for purchase starting this week for a suggested retail price of $10.99 across Schlafly’s distribution area. It can be purchased in bottled six-packs and growlers or on draft at the Bottleworks or Tap Room locations. For more on Schlafly Beer’s distribution and products, visit www.schlafly.com.

About Schlafly Beer: Founded in 1991 in St. Louis, Schlafly Beer is the largest locally owned and independent craft brewery in Missouri, proudly offering more than 50 unique styles of craft beer. The celebrated brewing company continues to define craft with a dedication to sourcing the best ingredients, supporting local sustainability and community efforts whenever possible, and delivering a superior beer experience from year-round to limited-edition styles. Schlafly Beer’s production of nearly 60,000 barrels of beer takes place between its two brewery-restaurants, Schlafly Tap Room (2100 Locust St.) in downtown St. Louis, and Schlafly Bottleworks (7260 Southwest Ave.) located in Maplewood. The Schlafly Tap Room was the first new brewpub to open in Missouri since Prohibition and is housed in a restored wood and brick building on the National Historic Register. Schlafly Bottleworks offers free weekend tours every Friday, Saturday, and Sunday from 12-5 p.m. on the hour, and every half hour on Saturdays. Schlafly Tap Room offers free brewery tours every Sunday.

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