Russian River Issues Alert on Resale of Beatification
One of Russian River’s most popular beers, Beatification, went on sale this past weekend at the brew pub in Santa Rosa, CA. Russian River has published a precautionary notice regarding retailers reselling this beer. They are claiming this is illegal and would like anyone who sees this to report back to them. We encourage you to voice your opinion in the comment section below whether you are a legal expert, a fan or a reseller. Cheers!
Also a reminder to our RRBC family, friends, and fans that we are not distributing bottles of Beatification. The only place in the world to purchase it should be at our pub! We are already hearing about retailers in California selling it at their stores. Unfortunately, they purchased that beer illegally and we do need to follow up with these accounts to correct this practice. If you come across Beatification bottles for sales, I would appreciate you letting us know at [email protected]. I don’t want to be the beer police, but it is illegal and we could get in a lot of trouble, too. Thanks for looking out for us! Cheers
December 18, 2013 @ 6:02 am
Vinnie and the Russian River Cartel need to hang up their hallway monitor badges and live and let live.
Either make more beer, or sell less of it to more people. Stop Snitching, Stop Bitching.
December 17, 2013 @ 1:55 pm
I agree that stricter bottle limits would be a good start. I’ve never had it and who knows if I ever will but I’m O.K. with that. There’s plenty of other great craft beer choices that are much easier for me to obtain such as Big Bad Baptist, Pugachev’s Cobra, Chocolate Rain, Victory at Sea, Pliney the Elder & Younger, etc.
December 17, 2013 @ 11:33 am
Big Kahuna,
I believe the quality of their beer is all that is necessary to “build the buzz.” As to “quirky,” aren’t we all quirky?
December 17, 2013 @ 10:07 am
Then RR should have stricter bottle limits.
The overwhelming majority of people buying cases of this are buying for either resale or to trade. Allowing these people to buy cases only makes it harder for ordinary folks like me to simply buy one bottle to enjoy.
December 17, 2013 @ 9:29 am
Big Kahuna, I think you’re assuming Russian River needs and wants help with distribution. They don’t, their beer makes it everywhere Russian River wants it to be.
The issue with illegal sales is that if someone is willing to break laws regarding the sale of items, who knows what other questionable acts they are willing to commit in the name of profit.
Quality Control, Customer Satisfaction, a secondary market salesman craves not these things.
December 17, 2013 @ 7:33 am
I do not understand their negative attitude of someone trying to help distribute the beer to a wider audience.
RR is a little strange that way. Always has been, always will be.
I guess it’s their quirkiness that builds the buzz about their product.
It got us talking about it!