Oskar Blues Enters Australian Market This July
(Longmont, CO; Brevard, NC; Austin, TX) – As Oskar Blues Brewery expands its efforts to get cans of Dale’s Pale Ale into the hands of thirsty beer drinkers around the globe, the brewery will make its first foray into the Southern Hemisphere by entering the Australian market in July. The brewery will partner with Phoenix Beers and initially sell the six core Oskar Blues brands: Dale’s Pale Ale, Mama’s Little Yella Pils, Pinner Throwback IPA, Oskar Blues IPA, Old Chub Scotch Ale and Beerito Mexican Lager. The brands will available in cans as well as on draft in one-way kegs.
“We feel that our cans and kegs of American craft-brewed flavor will be a great fit for the Aussies, and, considering that our newest IPA – Oskar Blues IPA – is made with all-Australian hops from Bushy Park Estates in Tasmania and Rostrevor Farms in Victoria, we think that the timing couldn’t be any better. It’s like a homecoming… for our hops,” says Tim Matthews, Oskar Blues Director of Brewing Operations.
Phoenix Beers will be holding launch events across the continent to announce Oskar Blues’ arrival, and to celebrate the fact that the brewery’s beers will be officially available for Aussies to enjoy on a regular basis. Details on these events will be finalized and announced via social media in the coming weeks. Follow Oskar Blues on Facebook and Twitter for details.
About Oskar Blues Brewery
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with hand-canned, flagship brew Dale’s Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Longmont, Colorado and Brevard, North Carolina, while producing 192,000 barrels in 2015. The original canned craft brewery continues push innovation with the announcement of an Austin, TX brewery in April of 2016 and creations like The Crowler while it distributes to 49 U.S. states, Washington, D.C., as well as parts of Canada, Sweden, and the U.K.
In 2013, Oskar Blues founded the CAN’d Aid Foundation, a 501(c)(3) nonprofit public charity that offers grassroots grants to those making a difference in the areas of community, the environment, music, and more. In 2015 alone, CAN’d Aid partnered with 52 organizations and provided nearly $400,000 in charitable contributions, bringing the total amount raised $1.9 million to date. CAN’d Aid’s “do-goodery” efforts include:
Towns – building strong communities
Tunes – for your eyeholes and earholes
Treads + Trails – get outside and get after it
Love Yur Mama – save the blue marble
To keep up with all things Oskar Blues, visit http://www.oskarblues.com.
About Phoenix Beers
Phoenix Beers is Australia’s leading craft beer importer/distributor, bringing a wide, wonderful world of beer flavour to our shores since 2004. From Bavarian Germany’s Weihenstephan Brewery to Northern California’s Sierra Nevada Brewing Company, Phoenix has partnered with the best in the business; with a new generation of craft-brewers ably represented by Scotland’s BrewDog, New Zealand’s Garage Project and Melbourne’s Moon Dog. The team works hard to ensure its extensive portfolio of products is supplied in the best possible condition, and is proud to be bringing Oskar Blues’ highly-credentialed craft beers to Australian drinkers.