Newburyport Brewing Strikes Distributing Deal with MA Beverage Alliance
Newburyport, MA – The Newburyport Brewing Company™, Massachusetts’ only all-can and keg craft brewery, announced today that statewide distribution of its three initial beer styles — Plum Island Belgian White, Newburyport Pale Ale, and Green Head IPA — will be distributed by Massachusetts Beverage Alliance beginning in March 2013. The Alliance’s network consists of five wholesale partners covering the entire Commonwealth of Massachusetts – Atlas Distributing Inc., Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company and Merrimack Valley Distributing Company.
“The Massachusetts Beverage Alliance is pumped to be partnering with the great folks at the Newburyport Brewing Company,” says Brian Murphy, director of sales and marketing at Massachusetts Beverage Alliance. “Being the first Massachusetts can and keg microbrewery is a very attractive attribute to any distributor. With a brick-and-mortar brewery and plenty of capacity and square footage to scale operations to meet long-term demand on top of that, Newburyport Brewing is an ideal addition to our portfolio. However, Bill and Chris’s passion, dedication to product quality and consistency, and business acumen make us truly believe that we have a tremendous opportunity to do something special here.”
“Our partnership with the Massachusetts Beverage Alliance allows us to deliver the freshest, highest-quality beer products to bars, restaurants, retailers, and ultimately, our consumers,” says Bill Fisher, co-founder and chief operations officer. “We chose the Massachusetts Beverage Alliance for their dedication to craft brewers, excellent customer service, and long track record of distribution success.”
As Newburyport Brewing continues to ramp up production to build inventory, the Company will initially offer its three products on tap – Newburyport Pale Ale, Green Head IPA, and Plum Island Belgian White – in half-barrel and sixth-barrel kegs at bars and restaurants in Essex County and greater Boston. Sales of 12-ounce cans will begin in early April and the Company will expand availability of its products statewide thereafter.
“We are dedicated to quality and consistency for all of our craft beer products,” explains Chris Webb, co-founder and chief executive officer. “To ensure that our beers reach consumers at the peak of freshness, we are working closely with our team of distributors to enforce an enjoy-by date that will be included on all cans. Cans are inherently better equipped to protect beer from light and oxygen degradation and preserve each beer’s taste and aroma.”
About the Newburyport Brewing Company
The Newburyport Brewing Company is a privately held craft brewery dedicated to brewing the highest quality craft beer products for local and regional consumers. Founded in 2012, the Company is Massachusetts’ only exclusive keg and can craft brewery. Co-founded by two local Newburyport entrepreneurs, musicians, and home brewers – Chris Webb and Bill Fisher – the company aims to capture the essence of Newburyport’s quaint seaside character across a line of great tasting handcrafted ales. Newburyport Brewing Company uses premium quality natural ingredients in three products: Newburyport Pale Ale™, Plum Island Belgian White™, and Green Head IPA™. www.nbptbrewing.com – @NBPTbrewing – facebook
About the Massachusetts Beverage Alliance
The Massachusetts Beverage Alliance LLC is a network of like- minded beer distributors who share the mission of providing, promoting, and building quality craft and specialty import beer throughout the Commonwealth of Massachusetts. The Alliance’s network consists of five wholesale partners – Atlas Distributing Inc., Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company and Merrimack Valley Distributing Company. Together with our brewer partners, we are committed to bringing the freshest and best tasting beer to consumers and retail partners in our respective markets. www.massbevalliance.com