New Samuel Smith Rear Labels

Merchant du Vin and Samuel Smith’s Old Brewery are proud to announce the introduction of something brand new from a very traditional brewery:

All-new, larger sized, detailed Rear Labels!

Small breweries generally don’t run commercials on TV. They don’t sponsor national sporting events, or put their logos on race cars, or put up too many billboards by the freeway. In fact, most consumers get their information about a beer from two sources: they read the label, and they taste what is in the bottle.

Samuel Smith’s has been brewing excellent beers for over 250 years. Lots of folks know their beer benchmarks: Oatmeal Stout, which revitalized a dying style in 1980; Nut Brown Ale; Old Brewery Pale Ale, which has helped to bring the pale ale style to almost every craft brewery’s portfolio; Taddy Porter; and the first winter seasonal beer imported to the US, Winter Welcome Ale. Those who have tasted the beer in a Samuel Smith’s bottle have intimate knowledge about the brewery.

Soon those who have never had a Samuel Smith beer, or who haven’t had one recently, will find TV commercials, race car logos, and billboards distilled into information-packed, illustrated 3” by 4” rear labels: they are 60% larger than the previous style labels, and for the first time US government label requirements take up less than 50% of the label area!

Click Here to view all of the new labels (pdf)