New Realm Brewing Announces Expansion to Roanoke Market
(Virginia Beach, VA) – New Realm Brewing Company is excited to announce its intention to expand distribution into Roanoke with P.A. Short Distributing. The launch will begin with a roll out of their core brands of Hazy Like a Fox Hazy IPA and Hoptropolis IPA. In early 2020, New Realm Brewing Company will release all core brands on draft and in package. Brands will include, United Craft Lager, Hoplandia IPA, Virginia Craft Beer Cup winner Euphonia Pilsner, along with a rotating sour series, limited releases and barrel aged beers.
“We’ve been extremely fortunate to come to an agreement with what we consider to be top tier distribution operations that want our products in their markets and are prepared to build our brands. P.A. Short Distributing and their team are extremely well respected, and we can’t wait to begin our partnership with them” said Bob Powers, Co-founder and CCO of New Realm.
New Realm Brewing has had a significant number of requests to expand into other parts of Virginia and is currently looking into new distribution opportunities. The brewery recently celebrated their one-year anniversary in Virginia and looks forward to sharing its award-winning brews with craft beer fans throughout the state.
“After over a full year of focusing our efforts in the Hampton Roads area, we’re prepared to expand into the Roanoke area. Our relentless focus on quality, core values and community lead us to P.A. Short Distributing. Today we’re excited to announce a long-term partnership that will allow us the opportunity to expand our distribution with both on and off premise retailers in Roanoke and surrounding areas” said Co-Founder and CEO Carey Falcone of New Realm.
About New Realm Brewing:
New Realm Brewing Company is an American craft brewery started in 2016 by Co-founders Carey Falcone, Bob Powers and Mitch Steele. On a mission to rethink tradition and bend the rules, the team planted their first production facility in a 20,000-square foot space on Atlanta’s east side Beltline trail in December of 2017, featuring a 25hl brewhouse, 3,000-square foot restaurant, rooftop patio and beer garden. A second location opened in Virginia Beach in the middle of 2018 enabling New Realm to increase their ability to innovate and create new beers. The Virginia Beach location is a 58,000-square foot space with a 50bbl brewhouse. Like Atlanta, the second location features a large outdoor beer garden, private event space and restaurant. New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric commitment and approach. New Realm’s recent awards include: Brewbound’s 2018 “Rising Star” brewery, Rate beer’s 2018“Best New Brewer in Georgia,” Rate beer’s 2018 11th “Best New Brewer in the World”, and Virginia Craft Beer Cup’s gold medal and “Best in Show” for Euphonia Pilsner. Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and co-authored the book IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale.
