New Glarus – Buy Local, Drink Yokel

From New Glarus Brewing – Buy Local. Drink Yokel. New Glarus, WI

In November of 2008, in a question that may shock many,New Glarus Brewing Company asked ‘What would you like us to brew for you?’ The more popular response by their fans has led to the release of their latest seasonal offering, ‘Yokel’.

New Glarus Brewing Company is an unusual company. Run by a husband and wife team, and only distributing in Wisconsin, New Glarus Brewing Company surprises many. Rarely would a company allow their fans to contribute in such a direct way to the products that they are offered. But New Glarus Brewing Company does, having a vote each year to allow their fans to determine which beers they would like brewed for them, and is the only company in Wisconsin to do so. The results of that vote last year have happily led here, to New Glarus Brewing Company’s ‘Yokel’.

Yokelis a “Zwickel bier”. The term “Zwickel” comes from the German word referring to the “Tap on a Beer Vat”. Zwickel Bier is therefore a beer served directly from a lager tank with no other processing ….. as fresh and natural as alager beercan get. Being served beer directly from the lager tank is traditionally a special privilege reserved for those lucky enough to be favored by the brewmaster. New Glarus Brewing Company extends this privilege to all their fans with Yokel, one of the most voted for brews in the vote for this year’s line up in November of 2008.

Yokel is inspired by the German traditions of small village breweries – simple and pure beer. A whole beer straight from the tanks, it is smooth, unfiltered, and without pretense. Wisconsin, German, and English barleys and the finest Bavarian hops combine in classic German brewing methodsto create this Golden Lager.Additionally, Yokel isnaturally cloudy and rich in vitamins from the yeast. Expect this beer to be smooth, as well as rich and malty. It is the perfect companion for a hot summer day. Remember, ‘Buy Local, Drink Yokel’.