New Belgium Snow Day Returns for The 2012 Holiday Season
Ft. Collins, CO, October 23, 2012 – Whether you’re shushing through the champagne on Colorado’s ski slopes or reading Chaucer by the fire (it happens!), New Belgium Brewing’s Snow Day brings a taste of Colorado winter to you. This is Snow Day’s second year as the brewery’s winter seasonal, available now through January.
Snow Day offers subtle chocolate and caramel flavors from the Midnight Wheat malt. Its layers of hops include the Styrian Golding, Centennial and Cascade varieties, complementing the beer’s roasty undertones with a pronounced hop blast and a dry finish.
“Nothing is better than a snow day in Colorado and this beer conjures the freedom of giving in to Mother Nature,” said Grady Hull, assistant brewmaster at New Belgium Brewing. “Snow Day is bold, but not too heavy and finishes hoppy and dry whereas some holiday beers go for big spice.”
Snow Day has 6.25 percent ABV and 55 IBUs. It’s available in most New Belgium markets and pricing will vary.
To find New Belgium beers in your area, you can use the New Belgium Libation Location tool: http://www.newbelgium.com/beer.aspx. You can also follow New Belgium on Facebook at http://www.facebook.com/newbelgium.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, Ranger, Belgo IPA and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
