New Belgium Brewing Announces Upcoming Changes to Packaging
(FORT COLLINS, CO) — New Belgium Brewing will reveal a whole new look and feel in 2014 with a portfolio-wide packaging refresh due to hit markets in January. The new design reimagines New Belgium’s iconic and playful watercolor imagery from the past 22 years through a modern lens. The artwork will progress many of the themes celebrated in New Belgium’s labels over the years, which have been hand-painted by founder Kim Jordan’s neighbor, Ann Fitch, since the brewery’s beginnings.
“This colorful, handcrafted look has been with us since our inception and the new design brings the portfolio together in a fresh and contemporary way,” said New Belgium’s Strategic Marketing and Branding Director, Josh Holmstrom. “We feel these designs will delight our long time fans while also inviting new folks into the fold.”
The new design, created by Hatch Design of San Francisco, featuring illustration by artist Leah Giberson, will appear on all brands and packages. The only place to officially see the redesigned labels as they are revealed is in the Exclusive Content section of New Belgium’s mobile app. Users can download the app for free by searching “Beer Mode” in the App Store or Google Play.
Ohio beer drinkers will get an early firsthand look at the new artwork when New Belgium opens that market in December 2013.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Shift Pale Lager, Rampant Imperial IPA, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. www.newbelgium.com – @NewBelgium – Facebook
