New Belgium Beers Now Available in Tennessee
Bombers of Fat Tire, 1554 and Mothership Wit Soon Available in Many Tennessee Hubs and Pubs
Fort Collins, CO – June 20, 2008 – Blues, brews and barbeques: three great ways to enjoy summertime. Tennessee beer lovers now have a chance to celebrate even more as New Belgium Brewing today announced that three of the brewery’s favorite beers are entering the Tennessee market.
Beginning Monday, June 23, 22-ounce bombers of Fat Tire Amber Ale, 1554 Black Ale and Mothership Wit will become available after years of local requests to extend the brewery’s national expansion into the state.
Local markets that will savor the beers right away include Memphis, Chattanooga, Knoxville and Nashville. “Tennessee is beloved for its world-class bourbon and beautiful Smoky Mountains and we’re looking forward to contributing to the scene,” said Bryan Simpson, spokesperson from New Belgium. “This is the farthest east we have ventured, so we’re excited to share our passion for good beer with new friends.”
New Belgium Brewing is nationally recognized for its progressive environmental activities. Consumers can enjoy their favorite New Belgium beer even more knowing it was produced with wind-powered electricity, green building techniques and water conservation as a way of life.
About the beers:
Fat Tire Amber Ale Like the ageless delight of pedaling a bicycle, Fat Tire Amber Ale’s appeal is in its feat of balance: Toasty malt flavors (sorta like biscuits just pulled from the oven) coasting in equilibrium with crisp hoppiness. Delicious stability – in the world of sometimes-precarious beer flavors – is perhaps what prompted one consumer to say, “This beer just makes you smile.” Fat Tire’s depth of flavor, achieved with neither a disproportionate sway toward hops or malts, tandems well with a full spectrum of today’s engaging cuisines. Salmon, dry-aged cheeses, roasted chilies, omelets at midnight, sweet potato French fries and just about anything with grill marks or garlic are just a few of the edibles we like to partner up with our Amber Ale.
1554 Black Ale Other than being dark in color, 1554 has little in common with Porters or Stouts. The beer is fermented at relatively high temperatures using European lager yeast that imparts a refreshing, zesty acidity. Chocolate and coffee tones in the nose give way to a surprisingly clean finish. With 1554 we hoped to create a beer similar to what folks enjoyed nearly five-hundred years ago without ignoring five-hundred years of technological innovation.
Mothership Wit Organic Wheat Beer New Belgium’s first organic beer offering, Mothership Wit elevates the zesty Wit or White beers of Belgium with wheat malt, coriander and orange peel spicing – all of which are organically grown. The Mothership experience begins with a cloudy pale yellow appearance capped by a creamy white head. Next is the alluring, slightly spicy, floral nose. The refreshing taste is the result of a gravitational balance of citrus and sour flavors held in suspension by a bright burst of carbonation.
New Belgium beers are now available in 19 states, beginning in Colorado and working its way in new directions. Fat Tire is the brewery’s flagship brew, with its other year-round and seasonal Belgian beers recognized for their balanced flavors, unique history and high quality ingredients.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Mothership Wit, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
