Mad Anthony Brewing Receives Cease & Desist Over Hopsquatch Name
(Fort Wayne, IN) – Since being introduced in 2014, Mad Anthony’s Hopsquatch IPA has become a fan favorite in our community. Upon release, we knew that the lovable ‘squatch would steal our hearts.
In late Winter, Mad Anthony Brewing Company received a Cease and Desist for the Hopsquatch name and likeness from a larger brewing conglomerate. With the explosion of craft brewing in the US, beer names are bound to be similar from time to time. All of us at Mad Anthony Brewing Company came to the decision to change the name and design of our newest year round IPA rather than spend resources on fighting the request. Upon many weeks of deliberating on a new name and face, we came to a decision.
Editor’s note: It’s likely Elysian Brewing, owned by AB-InBev. They have a beer named Hop Squash.
This Madbrew, formally known as Hopsquatch, is known for it’s tropical fruit flavor received from the use of the Mosaic hop and a simple grain bill. Combining this aspect with a celestial body, we decided on the name, Mosaic Moon.
While we wave goodbye to our beloved friend, we now set our sights towards the stars. Mosaic Moon is the same great beer that our customers have come to know and love with a new face.
Mosaic Moon will be hitting shelves in the coming months. Please stay tuned to our social media for continued updates.
For more information about Mad Anthony Brewing please visit www.madbrew.com.
Ron
July 5, 2017 @ 2:53 pm
10 seconds of homework… Search “hopsquatch” on Beer Advocate site. Four Peaks.
Charles Thomas
July 5, 2017 @ 2:15 pm
The complaining Brewery is probably Four Peaks (also owned by AB InBev). They have a beer named Hopsquatch and have been very aggressive in the past about protecting trademarks.