Jewbelation Lights up Chanukah!!

Hi Friends-
As the Chanukah Lights continue to shine, just a quick note to say Thank You to you all for bringing Shmaltz Brewing to its 12th year–and the most miraculous one yet!

This adventure started with 100 cases of Genesis Ale for Chanukah 1996. Now 12 years later we’ll sell over 3500 cases of Jewbelation 12 for our anniversary season and over 75,000 cases of 11 beers throughout the the country, in Canada and now the UK.

We’re still a tiny project but growing because of the incredible staff, brewers, distributors, retailers and bars as well as the countless friends and the support of the craft beer community that have made this all possible.

Thanks to everyone for a spectacular 2008 and a crazy and wonderful 12 years. Have a bright and meaningful holiday and a very happy New Year….L’Chaim!

Jeremy

“How the heck did they pull this off so magically!!? – thefullpint.com
“Cheers to 12 Years. Impressive…massive…luxurious, creamy, smooth…Delicious.” -BeerAdvocate
“The Best Winter Brews: Five Limited Editions Worth The Splurge” -Playboy
“…monster of a Hanukkah beer.” -Playboy
“Top 5 Holiday Beers” by Epicurious.com
“…remarkably complex…” -Epicurious.com
“If the ABV doesn’t warm your insides, contemplating the zenlike perfection of this beer’s stats should do the trick.” -Oregonian
“Drink of the week: Jewbelation 12. Part of He’Brew’s holiday line, the ridiculously powerful brew…manages to combine the onslaught of flavors…impressive.” -MetroMix NYC
“…a big-boy dark ale that really lit my menorah.” -Philadelphia Inquirer

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Behold the fifth incarnation of Jewbelation: our 12th Chosen Beer in 12 Years of Shmaltz.

Coincidence? Destiny!! Let’s play the Dozens:

• The first batch of HE’BREW came to life in California’s 12th Congressional District.
• 12 pairs of cranial nerves leave the brain.
• 12 pairs of ribs cage the human frame.
• 12 inches in a foot.
• 12 men walked on the moon.
• 12 months in a year.
• 12 signs of the Western and Chinese Zodiac.
• Jacob begat 12 sons who begat the 12 Tribes of Israel.
• 12 Olympian gods ruled the Pantheon of ancient Greece.
• Jesus had 12 Disciples; Muhammad 12 Imams (successors).
• 12 angels sit at 12 gates of heaven (Revelation 21:12).
• Norse warrior-poet god Odin produced 12 sons.
• The Priests of the Temples of Syrinx proclaim the Brotherhood of Man in 12 songs on Rush’s 2112.
• Son of a Rabbi, Harry Houdini (b. Ehrich Weiss) ran away from home at age 12. In 1912, he reigned as World’s Greatest Escape Artist breaking out of an underwater cage in NYC’s East River & debuting his famed Chinese Water Torture Cell in Berlin.
• At 12, Courtney Love failed to join the Mickey Mouse Club auditioning with Sylvia Plath’s “Daddy”.
• The 12 Step Program, the core of AA, spawned over 200 fellowships incl. Workaholics Anonymous based in Menlo Park, CA (my home town; Therapy includes “abstinence”). “
• A scout troop consists of 12 little kids dressed like schmucks following a big schmuck dressed like a little kid.” -Jack Benny.

To the growing minyans of the Shmaltz Tribe, light up the season with our most miraculous Jewbelation yet. L’Chaim!