Hops & Grain Brewery Debuts Greenhouse IPA Can To Permanent Lineup

Austin, TX – The latest year-round can release from Hops & Grain Brewery, the Greenhouse IPA, will hit select retail shelves on Monday, January 13th IPA over the past two years in the brewery’s Greenhouse 3bbl pilot system, owner Josh Hare decided upon the canned version, a light copper-hued IPA with a grain bill that delivers a hefty, lasting foam head and just a hint of malt flavor to balance out the generous hopping. This IPA, however, is unlike any other, as every month Hops & Grain will release the brew to the marketplace with a very noticeable change in aroma and flavor. In an industry where consistency is key, this variance is intentional and is strictly due to the fact that the H&G team will utilize different hop varieties for each release of the Greenhouse IPA. One release per month, 300 cases per release, 12 releases per year—with each smelling and tasting different from the last. This is a tribute to the versatility of one of Hops & Grain’s favorite plants. And fans must act quickly to snag each release, as the most each account will receive is ten cases.

“We are very excited to finally release an IPA in a can! The beer weighs in at 7.6% ABV and roughly 55 IBU’s. Our first release will showcase a fairly new hop variety called Mosaic, full of intense grapefruit, earth and just the right amount of dank. We also blended in small amounts of Meridian and Nugget to help add some juiciness. We’ve been advocates of hops since day one at Hops & Grain and since we have a hard time deciding which one we like the best, we decided to create an IPA series that celebrates the wondrous contributions that different hop varieties provide. Each release will showcase different hop varieties while maintaining the exact same grain bill, water profile, yeast strain and kettle hop additions. The only change we make for each release is with dry-hopping that is done after fermentation causing each release to be dynamically different in flavor and aroma,” says owner Josh Hare of the new brew.

To learn more about the specific hop varieties used and the intention for their use, Hops & Grain developed a web page dedicated to just that, which will go live on Monday (1/3) when the cans hit the market: www.hopsandgrain/green-house-ipa/. A QR code will grace each can, where folks can scan the in Texas. After brewing over 18 different versions of an image on theirsmart phones and subsequently be taken directly to the Greenhouse IPA site, allowing them to discover more about each release—technology at its finest. And if fans can’t get their hands on the first release, fear not, another style will be released within 30 days of the first.

Hops & Grain suggests the following easiest and most reliable QR Code Readers, available for free via the iTunes App store for all Apple users and Droid Users via Google Play if they don’t in fact already have a preferred code reader:

• QR Code Reader and Scanner – ShopShavvy, Inc.
• AT&T Code Scanner: QR, Data Matrix, and UPC Barcode Reader
• QR Droid
• QR Reader for Android – TapMedia

About Hops & Grain:
Specializing in craft beer and sustainability, Hops & Grain Brewery is located in East Austin (literally at the end of East Sixth Street) at 507 Calles, Austin, TX 78702. Hops & Grain Tap Room is open Wednesday – Friday from 2 – 8PM, and Saturday from noon – 6PM.

www.hopsandgrain.com – @hopsandgrain – facebook