Founders To Can All Day IPA This Summer
(GRAND RAPIDS, Mich.) – Founders Brewing Co. announced today that they plan to release their craft beer in cans for the first time in their fifteen-year history. The brewery will put its warm weather seasonal, All Day IPA, in 12 oz. cans that will be available in 12-packs across their distribution footprint this summer.
“Especially in our recreational home state of Michigan, cans are a very functional package,” said Co-Founder & CEO Mike Stevens. “It means people will be able to enjoy our beer at golf courses, marinas and while hiking or camping. And we think All Day IPA works in a can particularly well.”
The brewery did extensive research to find a canning line that delivers a sealed container meeting the same quality standard as what comes off their bottling line every day.
“For this new canning line, we turned to the same manufacturer of our bottling line, world beverage industry leader, Krones. We are 100% confident in both this line and this package,” said Vice President of Operations Brad Stevenson.
All Day IPA will be the only Founders beer in cans to start. More Founders products may make their way into cans in the future.
For information on the states in which Founders is available, as well as details on their 2013 beer lineup and release calendar, visit www.foundersbrewing.com.
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About Founders Brewing Co.
Established in 1997 by two craft beer enthusiasts with day jobs and a dream, Founders Brewing Co. has made a distinctive mark on the craft beer community by brewing complex, in-your-face ales, with huge aromatics and tons of flavor. Founders is one of the fastest-growing craft breweries in the nation, currently ranking among the top 50 largest craft breweries in the U.S. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival, and its beers are often rated among the best in the world by RateBeer and BeerAdvocate users. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild and the Brewers Association. For more information, visit www.foundersbrewing.com.
Phillip Birmingham
March 28, 2013 @ 12:33 pm
I saw this headline on Facebook, and immediately wondered “WHAT? They’re getting rid of it already?”
Then I realized which sense of “can” you meant.
This is probably the only part of the move to cans that I disapprove of.