Founders Inspired Artist Black IPA To Benefit ArtPrize
(GRAND RAPIDS, Mich.)– Founders Brewing Co. today announced it will introduce Inspired Artist Black IPA, a powerhouse IPA brewed using malted midnight wheat and a unique variety of hops with tropical characteristics, this August. Proceeds from the sale of this new ale will benefit ArtPrize, the world’s largest art competition that takes place annually in Grand Rapids, Mich. Inspired Artist will be sold in the state of Michigan both on draft and in 12 oz. bottles with a suggested retail price of $9.99 per 6-pack.
In April 2013 the two organizations inked a deal that made Founders the official brewery of ArtPrize for the next five years. The premier leadership sponsorship deal included offering Founders beer at all official ArtPrize events, signage, promotion, merchandise, specialized glassware and other items. It also included permission for Founders to use the ArtPrize identity marks (logo and graphics) on any co-packaged items, including beer. Founders expects to release a new beer for each year of its five-year partnership with ArtPrize.
“When we started talking with ArtPrize about a partnership, we knew we wanted to make a unique beer in honor of the annual event,” said Dave Engbers, co-founder and vice president of brand and education at Founders Brewing Co. “Black IPA is a boundary-pushing style that felt like a good fit to pair with ArtPrize, an organization that encourages conversations around the definition of art.”
Inspired Artist Black IPA gets its color from a malted black wheat base; the interesting style that results in the malt bill’s fight to balance the plentiful hops used will make you think twice about what a black beer should be. It clocks in at 7.5% ABV and an impressive 88 IBUs.
Proceeds from the sale of Inspired Artist Black IPA will support the future programming of the ArtPrize organization. ArtPrize is an international art competition, open to any artist and decided by public vote. Its mission is to promote critical dialogue and collaboration through new, creative ideas among a large and diverse population of people. As an innovator in redefining what beer can be, Founders believes that experimentation is central to the human experience—whether one experiments with grains and hops or paints and clays—and that sharing one’s creation with the public is a brave act worth celebrating. More than 400,000 people are expected to attend ArtPrize 2013.
“Art brings us together in conversation, just like the experience with a good beer,” said Christian Gaines, executive director of ArtPrize. “We are thrilled to have Founders as our official brewery and Inspired Artist Black IPA as a new, specially co-packaged beer to enhance the community’s experience.”
Inspired Artist Black IPA will be available for a limited time starting on Monday, August 26, across Founders’ Michigan distribution footprint. It will be released in the brewery’s taproom on draft starting on Monday, August 19. Bottle availability in the taproom will follow. Inspired Artist Black IPA will be featured at official ArtPrize events.
This year marks the fifth edition of ArtPrize, which will take place Sept. 18 – Oct. 6, 2013. The Founders taproom will be a venue for the fifth year running.
About Founders Brewing Co.
Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 30 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild and the Brewers Association. For more information, visit foundersbrewing.com.
About ArtPrize
ArtPrize is an international art competition, open to any artist and decided by public vote. It invites artists to try out new ideas on a large and diverse population of people. It seeks to broaden the critical dialogue around contemporary art by awarding the world’s largest art prize, at $560,000. Registered artists and venues connect online at artprize.org and agree to present the artwork for public display during the 19 day event. The public votes using mobile devices and the web to distribute $360,000, while an additional $200,000 in juried awards are decided by a group of international art experts. ArtPrize 2013 will include 1,524 entries representing 47 countries and 45 U.S. states and territories, and is expected to attract more than 400,000 active participants. Since its inception, individuals of all backgrounds have cast more than 1.7 million votes for public art.
