Firestone Walker Luponic Distortion Rev. 007 Hits Shelves
(Paso Robles, CA) – The next release in Firestone Walker’s Luponic Distortion revolving hop series begins rolling out today with Revolution No. 007—a fresh iteration led by three hop varieties from Australia.
Revolution No. 007 marks the second time that Luponic Distortion has dipped down into the Southern Hemisphere for its lead hops, following the South African hops that set the tone for Revolution No. 004 last year.
“The hop intensity level on Revolution No. 007 is high,” said Brewmaster Matt Brynildson. “The primary Australian hop is loaded with this bright, citrusy Sauvignon Blanc character, and the other two hops round it out with classic Southern Hemisphere qualities.”
Luponic Distortion Revolution No. 007 is being unveiled today at all Firestone Walker locations, with full distribution to launch on Monday.
Luponic Distortion is not a single beer, but rather an ongoing series of beers that revolves approximately every 90 days. While the base beer always remains the same, each revolution features a different hop blend built around experimental hops, designed to showcase the growing possibilities of pure hop aromas and flavors.
Aussie Rules
Brynildson had longed to work with the primary Australian hop in Revolution No. 007, but it was in short supply and already contracted.
“I always thought it would be a good fit for Luponic Distortion, but I couldn’t get my hands on it,” he said. “Then I got word that a brewery had backed out of a contract for this hop, and I was able to grab enough to drive Revolution No. 007.”
He added, “That’s the beauty of Luponic Distortion. It provides the flexibility and creative freedom for us to pivot quickly. Whenever we discover fresh, interesting hops that fit the profile, we are able to get them right into the next revolution.”
New in 16-Ounce Cans
In addition to six packs of 12-ounce bottles and cans, Revolution No. 007 will mark the first time that Luponic Distortion is also available in 16-ounce cans in select markets.
“It’s something people have been asking for, so we decided to roll some out for this release,” Brynildson said.
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Firestone Walker Brewing Company is a pioneering regional craft brewery founded in 1996 and located on the coast of California. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. The Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers and limited local offerings. For more information: FirestoneBeer.com.
