Eagle Rock Brewery Salvation Mountain Debuts This Month
(LOS ANGELES, CA) ‒ Eagle Rock Brewery, (ERB) is gearing up to release the fourth beer in it’s seasonal Day Trip Series of canned beers brewed and packaged with the intention to pack ‘em in and pack ‘em out. Their new gose with prickly pear, Salvation Mountain, will be released in the taproom on Tuesday, October 24, 2017, on draft and in 16 oz. 4-packs of cans.
The beer’s namesake, Salvation Mountain, can be found just east of the Salton Sea and is outsider artist Leonard Knight’s monumental tribute to God’s love. Constructed of adobe, straw, and thousands of gallons of (non-toxic) paint, the spectacular and influential art project is adorned with vivid murals and is an explosion of color set against the desert backdrop. Deemed by the Folk Art Society of America as a “folk art site worthy of preservation and protection,” the public charity Salvation Mountain, Inc. now oversees and sustains Knight’s legacy.
In support of the project and Knight’s underlying message to inspire “all people everywhere to show more love and compassion for their fellow man,” ERB will donate $1.25 per 4-pack to the progress and preservation of Salvation Mountain. Additionally, the beer will be part of the organization’s anniversary celebration honoring Knight this November.
Dedicated to, and inspired by the natural beauty surrounding L.A., ERB’s Day Trip Series (which re-launched this Spring with Mosaic Canyon) has featured a line up of beers brewed and named for an outdoor site only a short journey outside the city. As a group of outdoorsmen and women themselves, through this campaign, ERB is encouraging beer fans to get out and explore their neighboring wilderness and art monuments. Those who follow @eaglerockbrew and tag their outdoor beer can photos with #ERBDayTrip are even rewarded with taproom perks and surprises.
FULL DAY TRIP BEER SERIES DETAILS
Released: March 2017
Death Valley is home to expansive salt flats, sand dunes, slot canyons and other national wonders. Down one of the many rugged roads you’ll find the polished marble walls of Mosaic Canyon. This Session IPA is brewed with copious amounts of Mosaic hops to pay homage to that canyon and the diverse landscape that is Death Valley.
American Brown Ale 5.0% ABV Released: May 2017
Summit Seeker American IPA
7.5% ABV Released: July 2017
Salvation Mountain Prickly Pear Gose 4.5% ABV
Release: October 24, 2017
From our brewery, a drive north on Highway 2 will take you to the heart of San Gabriel Mountains National Monument. There you will find the conifer forests that inspired the piney, citrusy hop character of this American Brown Ale. Whether you are enjoying this 2 North by a campfire or in the comfort of home, join us in raising a pint to that great forest in our backyard. **A portion of the proceeds from every can benefit the San Gabriel Mountains National Monument.
At 14,505 feet, Mount Whitney, the crown jewel of the Eastern Sierra Nevada, is the tallest peak in the lower 48 states. Summiting the peak is a rite of passage for any hiker. Be it the culmination of an epic day hike or an extended overnighter, you deserve a reward for all your hard work. That’s why we created Summit Seeker IPA. It’s chock full of pine, citrus and tropical notes from Galaxy, Simcoe and Summit hops! Cheers to you, you’ve earned it!
Just east of the Salton Sea, outsider artist Leonard Knight’s monumental tribute to god’s love rises 50 feet above the Colorado Desert. Comprised of adobe, straw, and thousands of gallons of (non-toxic) paint, Salvation Mountain is brilliantly adorned with vivid murals and Bible verses, an explosion of color set against the harsh desert backdrop. Deemed by the Folk Art Society of America as a “folk art site worthy of preservation and protection,” the public charity Salvation Mountain, Inc. now oversees and sustains Leonard’s legacy.
**A portion of the proceeds from every can benefit Salvation Mountain, Inc.
ABOUT EAGLE ROCK BREWERY
When Eagle Rock Brewery opened its doors in 2009, it became the first microbrewery in decades to base its operations in the city of Los Angeles. This award-winning, family-owned and operated brewery was founded on a belief in producing unique, well-balanced beers̶ never compromising quality for quantity. As Eagle Rock Brewery continues to grow, this small family of beer lovers still works hard to promote the ongoing development of the LA beer community as well as the remarkable homebrewing community from which Eagle Rock Brewery sprang. Visit our taproom, find us on draft or in a bottle shop near you, Prost! For more information visit www.eaglerockbrewery.com.