Brewery Ommegang & HBO to launch Game of Thrones® inspired Royal Reserve Collection this spring
(Cooperstown, NY) – As Game of Thrones approaches its final season, Brewery Ommegang and HBO Global Licensing are excited to announce the launch of the Royal Reserve Collection, a collectible series of four special, limited release beers, each designed and brewed as an homage to one of four epic figures in the battle for the Seven Kingdoms. Packaged as a series, with simple, elegant iconography and sophisticated design representative of select Westerosi houses, each beer will be brewed and blended with ingredients selected to match the character and temperament of the chosen hero, designed and brewed as Brewery Ommegang’s interpretation of what a royal brewer might brew for his or her noble master.
The first beer in the series is Hand of the Queen, a beer brewed for Tyrion Lannister. As one who knows a great many things, Tyrion knows and loves wine above all else, so Hand of the Queen is a big, bold barleywine, a beer fit for those who seek knowledge and truth, both great and small. Available throughout Ommegang’s distribution network beginning in April, Hand of the Queen will be offered both on draft and in 750ml bottles. The suggested retail price for a bottle is $12.99.
“While technically not royalty at all, Tyrion certainly qualifies as a nobleman in our esteem,” says Doug Campbell, President of Brewery Ommegang. “We’ve wanted to brew for Tyrion for six seasons, and we believe his time has come. Knowing his preferences, our beer for Tyrion could only be a barleywine.”
“Ommegang’s collection of Game of Thrones beers has been an enduring hit with our fans, so we’re excited to offer them even more opportunities to pay tribute to their favorite characters next year by releasing four new and special releases,” says Jeff Peters, Vice President of Global Licensing at HBO. “And, of course, who better to receive our first tribute than Tyrion, the man who so famously drinks and knows things.”
Brewed with a complex blend of specialty malts and carefully-selected old-world hops, Hand of the Queen is a rich, full-bodied version of a classic barleywine and comes in at 11% ABV. Malt forward and multifaceted, the beer balances the intense flavors of brandy-soaked raisins and dark fruit with the lighter notes of apricot. Hints of molasses and toffee are evident before a finish characterized by the classic yet distinctive barleywine alcoholic heat. Hand of the Queen, an old-world example of the style, attempts to balance these strong yet unruly opposing forces, much like the way Tyrion maintains the balance of power among his influential contemporaries in Westeros.
The Royal Reserve Collection will feature four brand new beers in the brewery’s Game of Thrones-inspired series with HBO. All of the beers will be available on draft and in 750ml bottles and they’ll launch in April, July, October, and December for 2018. Details and images of future beers will be announced throughout the year.
About Brewery Ommegang
Brewery Ommegang opened in 1997 to brew imaginative craft beers across a variety of styles, with particular emphasis and respect for Belgian brewing traditions. Ommegang brews nine ales year-round, as well as an extensive and innovative range of seasonal and specialty ales. The beers have won a national following by connoisseurs of fine beer and are distributed in 46 states and internationally. Ommegang is located on a 136-acre farmstead in Cooperstown, New York and offers free daily tours and inexpensive tastings as well as a 75-seat café, a well-stocked brewery store, and an annual calendar of public events including a summer concert series and a legendary beer festival, Belgium Comes to Cooperstown. Ommegang is open every day of the year except for Thanksgiving, Christmas Eve, Christmas Day, New Year’s Day, and occasional special event days.
www.ommegang.com – @BreweryOmmegang – Facebook – Instagram
About HBO Global Licensing
HBO Global Licensing officially licenses the HBO® brand for the development and merchandising of innovative product lines inspired by the network’s award-winning programming. With products created around hit series like Game of Thrones® and True Blood® as well as classic series like The Sopranos®, Sex and the City®, and Entourage, items include fashion apparel, figures, jewelry, digital and CD soundtracks, prop and costume replicas, games, books, and beverages, as well as exclusive, premium collections in partnership with upscale, designer brands. Merchandise can be purchased in retail stores nationwide, at http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City. HBO Global Licensing products are also sold internationally across Europe (www.hboshopeu.com), Asia and Australia.