Black Tuesday Online Sale – Super Hype Breaks Site

Like many other bottle hording geeks, I was in my virtual line at brueryprovisions.com, looking to purchase some Black Tuesday bottles this morning.

For 30 minutes I would either get HTTP errors, or would get a splash page from their shopping cart software, 3D cart.

While I was clicking away, The Bruery sent out notes on their twitter account, asking for our patience, and even gave a peak into how many tickets were being fought for.  If I read correctly, each session has 125 tickets allotted. They later posted the sale will now take place September 2nd, with the hope of technical issues being cleared up.

It’s 2010, we have 16 core processors, optical fiber connections, we’ve mapped the genome, yet the folks who are providing The Bruery with e-Commerce service couldn’t take a look into the Dark Lord Day history books, and realize the site was going to take a pummeling. If I was The Bruery, I’d be mad. On the other hand, this builds the hype to new levels, and will surely raise the stakes tomorrow.

EDIT — Here is a message from The Bruery on the situation.

Our server, after being reassured several times by the server company, crashed.  We are really sorry about this.  We expected our online sale to go smoothly and provide a much more convenient method for people to purchase Black Tuesday tickets than standing in a 5 hour line, but things don’t always go as planned.  We are working with the server company to upgrade the system and we will put tickets on sale tomorrow at 9 am.

With the server crash, our internet is also out and there is only so much we can do from our smartphones.  Once we get online, we will send a mass email explaining the situation.  Thank you for being understanding.  We’re doing the best we can to remedy the situation.