Bell’s Oatsmobile Cans Shipping Spring 2017
(Comstock, MI) – Bell’s Brewery Oatsmobile is heading to the canning line in 2017. Beginning in the spring, Bell’s hop-forward American Pale Ale will transition away from bottles as existing packaging materials are used up.
Twelve-ounce cans, packaged in six-packs, will ship to all areas Bell’s distributes to.
“Dry-hopping gives this beer incredible aroma, and the oats lend a lighter, wonderful body. It’s accessible to a variety of tastes, but still unique” said Laura Bell, Bell’s Vice President and Co-owner.
This new packaging will make it even more approachable since many places do not allow glass, especially outdoors.
Oatsmobile uses a blend of classic and modern Pacific Northwest hops. Malted oats give this session beer body that is normally not found in other lower-ABV beers.
Oatsmobile will be the sixth Bell’s beer to be offered exclusively in cans (and on draught).
It was first brewed as Oat Ale in 2013 and later as Boiling Pot Pale Ale at Bell’s original brewery in Kalamazoo. It was released as Oatsmobile when it joined Bell’s year-round packaging lineup earlier this year.
ABOUT BELL’S BREWERY, INC.
Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 500 people over a 30 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers.