Beer News – DarkLord Day 2009 Lottery System

From 3Floyds.com (possibly a rumor because it has since been removed from their site)

Darklord Day 2009 will be greatly improved to accommodate larger crowds, including expanded parking, more porta johns, shorter lines and more food choices.

In order to facilitate a fair and much more convenient system for buying DarkLord on DLD 2009, we will be implementing a lottery system. Don’t worry, you’ll have a much better chance of getting a winning ticket than almost any other lottery you can play.

Basically our DLD 2009 lottery system will break down as follows:

* Everyone interested in purchasing DarkLord by the bottle will have to first register here at our website
* We will capture your name and email address and place you into a randomized database
* Once we’ve determined our estimated level of production for bottled DarkLord, we will then calculate the total number of winning tickets that we will make available
* We will then select, completely at random, email addresses from our databases and send winning registrants a confirmation email informing them of their winning slot in the lottery
* We will then require all winners to confirm their mailing address and we will send out the winning tickets
* All those that fail to respond within the designated timeframe will be dropped from the winning list and new winners will be picked
* All those that have a winning “golden ticket” will be able to get in line, during their scheduled “tee time” as indicated on their ticket, and they will be able to purchase up to one case of DarkLord

While we know that this will upset some of our customers, we feel that this is simply the easiest way to insure that everyone, regardless of geography or budget, will have the best chance to get their hands on some bottled DarkLord this coming April.

We hope that this will resolve much of the confusion and frustration of our patrons who failed to get any DarkLord at the last DLD.

Check back here soon, or go ahead and register now to get yourself on the DLD 2009 Early Bird Notification list.