(Petaluma,CA) – Lagunitas Brewing Co. has filed suit against Sierra Nevada Brewing over the usage of the IPA mark for the upcoming Hop Hunter IPA is too similar to the IPA mark Lagunitas uses on their flagship product, Lagunitas IPA. Follow the links below for external coverage on this. Here is Sierra Nevada Brewing’s statement below. Cheers!
“Founded in 1980, Sierra Nevada is a pioneer of craft brewing and sets the standard for quality. Our brand narrative has always been about our passion, innovation and intrepid spirit.
We’ve been making IPAs since 1981. Hop Hunter IPA is the latest product in our portfolio, with the bright Sierra Nevada banner prominently displayed across the top of the design, and the beer style underneath—an IPA in this case—so that beer drinkers know exactly what beer they are reaching for. We have no interest in our products being confused with any other brand.
Debuting in 12-ounce bottles in early 2015, Hop Hunter IPA features oil from wet hops steam distilled directly in the field, minutes after harvest.”