Since we began covering Stone Brewing of Escondido, CA back in 2007, we’ve done our best to adhere to their naming conventions. Back when the company was a bit smaller, we would even get a quick note from then CEO Greg Koch correcting us, and pointing us to their website’s “Press Room” where we would learn their proper names. It isn’t Stone Brewery, it’s Stone Brewing Co., but not Stone Brewing Company. Get it? While very particular, we completely understood the need to have a controlled look and feel for one’s brand.
Because we are well trained and a bit sensitive to making sure we get their naming convention right, we noticed on the past few news releases from Stone that they were missing the ‘Co.’ from their name. We reached out to Stone’s Public Relations Specialist Nickie Peña to see if our eyes were deceiving us, or perhaps they had a new intern writing their press releases and forgetting that minor yet important detail.
“To answer your question about dropping the “Co.” in our name, yep – it’s officially a thing. Full proper name we’re using now is “Stone Brewing.” Really, the main reason is that “Co.” isn’t a recognized abbreviation for companies in Germany, like it is in the US. Since we are becoming an international brand, we figured it would be a great time to be just “Stone Brewing.” To be honest, I’m thrilled! I’ve had to write several emails to journalist asking to correct our proper names. I think (and starting to see that) “Stone Brewing” will make things a bit easier.”
So there you have it, we’ve cracked this huge case of Stone and their evolving branding.