Bell’s Brewery News – New Cans Coming and Expansion News

| December 2, 2013 | Comments (0)

Bells CansBell’s Brewery of Kalamazoo, MI shares news of new canning initiative as well as market expansion news. Cheers!

Two Hearted Ale and Oberon Ale will debut in cans beginning in late April, 2014.

They will be available to purchase in 16-ounce four-packs in all markets we currently distribute to.

Both designs will feature familiar images, but the Two Hearted can design will also bring back a local Kalamazoo artist’s illustration from a previously retired label first introduced in the late 1990s.

Future can offerings will include our seasonal lineup ‑ Best Brown Ale, Winter White Ale and Smitten Golden Rye Ale to start.

“This new option will allow our fans to take our beer to places where glass is not allowed. It opens up a lot of new opportunities to enjoy Bell’s beer and that’s a win for everyone,” said Laura Bell, Bell’s Vice President.

“We are all very excited about this,” she added.

Our new canning line is part of our most recent expansion which also includes the addition of twelve 800-barrel fermenters to our Comstock Brewery.  The filler will have the capacity to fill 500 cans a minute and is from KHS USA Inc. located just outside of Milwaukee, Wisconsin.

The cans are produced by Denver-based Ball Corporation.

Expansion News 

After a successful rollout in western and upstate New York, we are happy to announce that Bell’s beer will be coming to New York City beginning Feb. 10, 2014.

Union Beer Distributors, part of the Sheehan Group, will distribute Two Hearted Ale, Amber, Kalamazoo Stout, Midwestern Pale Ale, Porter and Oarsman Ale as well as our seasonal line-up within the city as well as on Long Island.

“We are excited to round out the state after an overwhelming response for our beer in western and upstate New York,” said Bell’s Vice President Laura Bell.

“The Sheehan Group has done an excellent job representing our brand and we are confident they will exceed expectations with New York City,” she said.

T.J. Sheehan, Tri-Valley Beverage and Craft Guild of New York distribute Bell’s beer elsewhere in New York.

For help locating our beer, fans will be able use our Beer Finder in February to see which nearby bars, restaurants and retailers serve and sell our beer.

Release party information and other special events will also be available here on our website as well as our social media channels as that information becomes available.

Beginning in March, 2014, Bell’s beer will be available in north central Pennsylvania.

Durdach Brothers Inc. have been chosen to represent the Bell’s brand in Bradford, Cameron, Clinton, Columbia, Lycoming, McKean, Montour, Northumberland, Potter, Snyder, Sullivan, Susquehanna, Tioga, Union and Wyoming counties.

“This new partnership fills in a large portion of the state of Pennsylvania and we are thrilled to be able to offer our beer to fans in these additional counties,” said Laura Bell, Bell’s Vice President.

Founded in 1938, Durdach Bros. Inc. is a family-owned distributor based in Paxinos, Pennsylvania.

“I’m VERY excited with the opportunity to join the Bell’s distributor family here in Pennsylvania,” said Rick Durdach, CEO of Durdach Brothers Inc.

Tags: , , , , , , ,

No comments yet.

Leave a Reply